Mother in military clothing kisses her son's cheek as he smiles

Model Profiles

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2023 Yearbook

Welcome Baby

Welcome Baby is a voluntary, universal hospital- and home-based intervention for pregnant and postpartum women. Welcome Baby works with families to maximize the health, safety, and security of the baby; build a strong parent-child relationship; and facilitate access to support services when needed.

What is the model’s approach to providing home visiting services?

Welcome Baby provides a home visit before the 27th week of pregnancy, followed by a phone call check-in and a home visit after the 28th week of pregnancy. Families receive five home visits after their baby is born. A registered nurse makes the first visit 3 to 14 days postpartum. A parent coach then visits the family at 2 to 4 weeks, 2 months, 3 to 4 months, and 9 months postpartum. Services are provided until the child is 9 months old. Welcome Baby recommends families initiate services prenatally if their location permits, or at the time of birth in a participating hospital.

Welcome Baby serves all families with young children. Some local programs have specific eligibility requirements.

Who is implementing the model?

Home Visitors

Welcome Baby was implemented by 107 home visitors in 2019. The model requires at least a bachelor’s degree for home visitors. The maximum caseload requirement for home visitors is 100 families.


Welcome Baby was implemented by 38 supervisors in 2019. The model recommends at least a bachelor’s degree for supervisors.

Where is the model implemented?

Welcome Baby operated in 14 local agencies in 1 state in 2019.

Families Served Through Home Visiting in 2019

home visits provided
families served
children served

Caregiver age

9% ≤ 21 years

57% 22-29 years

34% 30-44 years

<1% ≥ 45 years

Caregiver education

27% No HS diploma

37% HS diploma or GED

21% Some college or training

15% Bachelor's degree or higher

Child insurance status

84% Public

16% Private

<1% None


77% Hispanic or Latino

23% Not Hispanic or Latino

Note • Percentages may not add up to 100 due to rounding.