Model Profiles

Welcome Baby

Welcome Baby is a voluntary, universal hospital and home-based intervention for families who are expecting or have recently given birth. Welcome Baby works with families to help them have healthy pregnancies and births, provide support during the postpartum period, maximize babies’ health and safety, build strong parent-child relationships, and facilitate access to support services when needed.

What is the model’s approach to providing home visiting services?

Welcome Baby provides a home visit before the 27th week of pregnancy, followed by a phone call check-in and a home visit after the 28th week of pregnancy. Families receive five home visits after their baby is born. A registered nurse makes the first visit 3 to 14 days postpartum. A parent coach then visits the family at 2 to 4 weeks, 2 months, 3 to 4 months, and 9 months postpartum. Services are provided until the child is 9 months old. Welcome Baby recommends families initiate services prenatally if their location permits, or at the time of birth in a participating hospital.

Welcome Baby serves all families with young children. Some local programs have specific eligibility requirements.

Who is implementing the model?

Home Visitors

Welcome Baby was implemented by 83 home visitors in 2025. The model requires at least a bachelor’s degree for home visitors. The maximum caseload requirement for home visitors is 100 families.

Supervisors

Welcome Baby was implemented by 28 supervisors in 2025. The model recommends at least a bachelor’s degree for supervisors.

Where is the model implemented?

Welcome Baby operated in 14 local agencies in 1 state in 2025.

 

Families Served Through Home Visiting in 2025

40,448
home visits provided
including 7,968 virtual visits
14,630
families served
14,635
children served

Ethnicity

79% Hispanic or Latino

21% Not Hispanic or Latino

Primary language

66% English

33% Spanish

1% Another language

Caregiver age

9% ≤21 years

40% 22-29 years

51% 30-44 years

<1% ≥45 years

Caregiver education

20% No HS diploma

39% HS diploma or GED

24% Some college or training

17% Bachelor's degree or higher

Household income

90% Low-income status

10% Not low-income status

Child age

100% <1 year

0% 1-2 years

0% 3-5 years

Child insurance status

82% Public

17% Private

<1% None

Percentages may not add to 100 due to rounding.