Supporting and Engaging High-Risk Families: Understanding the Complex Barriers Families Face and Improving Marketing Strategies
Lana Beasley, David Bard, Thomas Wilson, and Corie King
Purpose: Describe use of the Behavioral Interventions to Advance Self-Sufficiency (BIAS) approach to identify potential key problem areas or “bottlenecks” to engaging high-risk families in home visiting marketing material.
Example Topics Addressed:
Methods and results of a study testing 4 potential bottlenecks
Steps to improve marketing strategies and enhance enrollment and engagement of families in home visiting programs
Data Collection Methods
For More Information
Beasley, L., Bard, D., Wilson, T., & King, C. (2019, January). Supporting and engaging high-risk families: Understanding the complex barriers families face and improving marketing strategies. Poster session presented at the Eighth National Summit on Quality in Home Visiting Programs. Washington, DC.
Link to Poster
- Participant Recruitment, Retention, Engagement, and Dosage