Communicating How #Home Visiting Works With Social Media
Colleen Wilson, Allison Meisch, and Kathy Pillow-Price
According to a special report by We Are Social, a global agency specializing in marketing and advertising, especially in social media, approximately 58% of the population (4.4 billion people) are active internet users, and almost 3.5 billion people (~45% of the population) actively use social media. With its far-reaching popularity and impact, social media has become a primary source of information, social engagement and even advertising. Organizations must be “digitally mature,” meaning that strategic planning must be continually updated as technology evolves. This workshop examines the significance of social media, and provides information about the most popular platforms with examples of how to effectively use them. We will also present resources that can help attendees develop general strategic plans for their social media engagement. Attendees will have opportunities to identify their organizational goals and create a strategy for using social media to achieve one of these goals. (author abstract)
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For More Information
Wilson, C., Meisch, A., & Pillow-Price, K.(2020, January 30). Communicating how #home visiting works with social media. National Home Visiting Summit. Presentation conducted at the conference of The Ounce, Washington, DC.
Link to Presentation
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